White Color Psychology And Personality Meaning


White color is the most complete and pure color, it is the color of perfection. The psychological significance of white is purity, innocence, integrity and completeness.

White Color Psychology

In the psychology of color, white is the color of new beginnings, of wiping the slate clean, so to speak. It is a blank canvas waiting to be written upon. Although white does not stimulate feelings, it paves the way for creating everything the mind can think of.

White color contains an equal balance of all colors in the spectrum, representing both the positive and negative sides of all colors. Its main characteristic is equality, which implies justice and impartiality, neutrality and independence. It is interesting to note that children come to the world with an ideal white balance, ready to print their life with all the colors of the spectrum (hopefully!) from all their life experiences.

The Psychology of White color

According to color psychology, these are the characteristics of white color:

  • White color represents purity or innocence. While it is believed that the bride in white conveys the bride’s virginity, blue was once the traditional color that brides wore to mean cleanliness.
  • White color is bright and can create a sense of space or add accents.  Designers often use white to make rooms larger and more spacious.
  • White color is also described as cold, delicate and sterile. Rooms that are fully white can look spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense of sterility.
  • Some of the benefits that white color can convey to include cleanliness, freshness, and simplicity. White color often looks like a blank sheet, symbolizing a new start or a new start.
  • On the other hand, white color may look austere, cold, and isolated. Think about how big, white, empty a room might seem boring, tender, and gorgeous.

In Feng Shui


White color is considered a powerful color in feng shui, an environmental cleaning system for harmony. Colors are associated with certain elements of feng shui, and in the case of white color, the element that it expresses is metallic. Wood and glass accents are very good with white and black balance. White is also great for kitchens, living rooms, bathrooms and bedrooms, and white flowers in white pots are an economical way to incorporate white into the environment.

In Marketing

In marketing and branding, white is used to convey a sense of security, purity, freshness and purity, as well as to create contrast. Some well-known brands that use a lot of white in their logos and marketing are Michelin, Gap, Hewlett-Packard (HP), Lego, Volkswagen, Starbucks, Fisher-Price, Levi’s and Ford.

Your Personality if Your Favorite Color is White

  • You have an open book, nothing to hide your mentality.
  • You have a balanced and stable personality and are able to control your emotions.
  • You love cleanliness and are very hygienic; it can be annoying when others are not so focused on cleanliness.
  • You are a perfectionist, and if you have flaws, you will try to hide them.
  • Your pursuit of excellence can make you very critical of both others and yourself.
  • You often think about things before you act, often not impulsively.
  • You have a desire for simplicity in your life.

White Stone

White is an indicator of the end of the cycle in your life and the beginning of a new one. If you are careful enough, you may notice that you are attracted to white clothes or accessories, especially at a time when you will make significant changes. You can travel to a new place, get a new job and start a new relationship or activity. As you already know, color is very often used in medical rooms as an indicator of a clean and sterile environment. Although this often gives patients the impression that the doctor is too cold and will never contact them, the feeling is too white, which in this case is sober and clinical.

The positive characteristics given to white are purity, innocence, simplicity, purity, accuracy, openness, equality and a new start. Color also has a negative part giving traits such as ignorance, infertility, distant, boring, cold, empty or critical. If used in balanced proportions, it can be our savior on the dark side during times of distress. This represents a clean future and the fact that we have a change for a better start. It is effective, shows excellent organization and a sense of order.


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