Maroon Color Psychology And Personality Meaning


Maroon is dark brown-red in color, darker than burgundy and not as strong as red. It can be created by mixing red and violet/blue until the desired color is achieved. The term “maroon” is named after the French word “chestnut”. Maroon is often used to represent intense and passionate things such as; confidence, creative thoughts, excitement, strength, risk, passion, love, ambition, courage, strength, warmth and beauty. Maroon colors are often observed in autumn and harvest, usually from ornaments and trees, when the leaves change color.

Maroon Color Psychology

Maroon Color Meaning

Not all of us will appreciate the bright red color. Some people will look for a more restrained and sophisticated tone. If you like maroon, it just means that you are proud of your appearance. You probably want others to look at you differently, and you want to stay unique.

Maroon is located near the spectrum of purple, which have a number of meanings, including some of the personality of red. Some people call it a more mysterious form of red. It can also refer to bravery, and sometimes about sacrifice.

Psychology of Maroon

Maroon color can increase appetite, increase adrenaline, and increase blood pressure and heart rate. Using maroon inside the house can cause mood swings and cravings for food. The choice to wear maroon is associated with anger on a conscious or subconscious level, or it can mean that the person is passionate about what they will do on that day.

How Maroon Affects Your Identity

  • Maroon is believed to increase human energy. Energy will be enhanced in a controlled and dignified manner. It is known to increase adrenaline. Increased heart rate and blood pressure.
  • It promotes seriousness and is known for its well-preserved features.
  • Stimulates comfort and warmth.
  • Affects changes in moods and desires.
  • It can also increase your anger.
  • It may mean that you are passionate about the things you plan to do this day.

Maroon in Business and Marketing

Maroon Color Shades

Maroon is usually associated with vitality. This is a color that can greatly affect the personality of your audience. This can encourage people to take some risks, which can ultimately lead to large rewards. Maroon may send another message to your audience:

  • Maroon has been related to survival. This can encourage people to pay attention to their physical well-being and safety.
  • Maroon can encourage people to take action immediately and create impulsive purchases. Food businesses will use this to influence the appetite of their customers. Some clearance sales will also use this shade.
  • It can evoke strong emotions.

Maroon is usually confused for the color burgundy. However, burgundy tends to a spectrum of red, while Maroon is more violet shade.


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